86 The Silence.
A bilingual mental health education and resource initiative built specifically for the hospitality sector.
eighty-six | /ˈeɪdiˌsɪks/ | verb, informal — to reject, discard, or cancel. In food service: to indicate that an item is no longer available. We're 86-ing the silence around mental health.
The Program
H.F.T.D.'s 86 The Silence workshop is designed to teach individuals in the hospitality industry how to understand self-care and support proactive mental health care for others. We press the discussion about stigma, its impact on individuals and communities, and teach practical skills for early recognition of mental health challenges that often go unaddressed — building to a crisis stage.
You serve your community. Now, let's support it.
Join us in coming together for an amazing meal to help prevent suicide in the hospitality segment.
May 19th, 2026
Our friends at Maxwell's Trading have put together an exclusive dining experience - we'll start in the rooftop gardens and make our way through a private, family style meal in their Maxwell's Upstairs room and follow it up with with a nightcap on the terrace.
Food service industry has the highest illicit drug use rate (19.1%).
In 2025, 47% of hospitality employees reported that burnout was "part of the job."
51% identifying their jobs as stressful most or all of the time.
Conversation Starters Campaign
Since starting the campaign, over 200 craft beverage partners in 5 countries raised nearly $200,000 for H.F.T.D.'s proactive prevention programs.
We educated 350 people and distributed 25,000+ free mental health resources — all because a single product started a global conversation.
For Makers, Creators & Purveyors
Craft your own version of "86 THE SILENCE: Conversation Starters."
Whether it’s a signature IPA, a limited-run olive oil, a bespoke cocktail, or a specialty tincture—create a product that reflects your unique craft and your community.
Launch
Aim for a release in May 2026 (Mental Health Awareness Month).
Give Back
Donate a portion of proceeds to Hope For The Day® to fund proactive prevention.
Access
Receive a customizable label template, resource kits, and social media assets tailored to your product type.”
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Versatile Label Templates: Customizable designs for bottles, cans, jars, or retail packaging.
H.F.T.D. Resource Package: Physical toolkits including IT’S OK NOT TO BE OK® wristbands and vetted mental health cards for your staff and customers.
Media Kit: Professional graphics, social media assets, and suggested marketing copy to help you share the mission.
The Blueprint: Optional recipe starting points for brewers (via Eagle Park Brewing) or menu-pairing guides for hospitality partners.
Education: The option to schedule 86 the Silence education session (available in English & Spanish).
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Support the Movement Near You Starting in May 2026, use our interactive map to find participating bars, dispensaries, breweries, and shops in your area.
Not a Maker? You can still support:
Donate Directly: Support H.F.T.D.’s global mission.
Drink Sip of Hope® Coffee: Support the world’s first coffee shop where 100% of proceeds go to suicide prevention.
Bring Education to Your Team: Schedule a Things We Don’t Say workshop for your workplace or community group.
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Help us grow the movement. Copy, paste, and send this to them:
"Hi [Brand Name] Team! I’d love to see you join Hope For The Day® (H.F.T.D.) for their 2026 campaign: 86 THE SILENCE: Conversation Starters.
It’s a global call for the hospitality and craft community—from brewers to makers of all kinds—to #CraftTheConversation around mental health and smash the stigma in the spaces where we gather. You can release a dedicated product, get free mental health resources for your staff, and help save lives. Check it out at [Link/Email bev@hftd.org]."
Partners in Prevention
We work with our Partners in Prevention to break the silence on mental health in their communities. Our mutually beneficial partnerships come in the form of product collaborations, innovative fundraisers, and more.
