About Hops For The Day
In 2021, over 200 breweries in 5 countries brewed Things We Don’t Say IPA, raising nearly $200,000 to support Hope For The Day®’s proactive suicide prevention programs. Together, we educated 350 people through workshops and distributed more than 25,000 free mental health resources.
The campaign is named after H.F.T.D.’s signature education program, The Things We Don’t Say, which empowers people to talk openly about mental health, break down stigma, and take early action to support themselves and others.
Now, we’re bringing it back in 2026 — bigger, louder, and bolder.
How to Get Involved
For Breweries
Brew your own version of Things We Don’t Say IPA — create a recipe that reflects your style and community.
Prefer a starting point? We’ll provide the original Eagle Park Brewing recipe as an optional base.
Access a customizable label template, resource kits, and social media assets.
Release your beer in May 2026 (Mental Health Awareness Month).
Donate proceeds to Hope For The Day®.
What You Get as a Brewery Partner
A customizable label template.
A Hope For The Day® resource package (wristbands + vetted mental health cards).
Promotional graphics, social media assets, and suggested marketing copy.
Optional: The original 6% Eagle Park Brewing recipe if you’d like a starting point.
The option to schedule The Things We Don’t Say | Part 1 education session (English & Spanish available).
For the Craft Beer Community
Find It Near You: Our interactive map launches May 2026.
Not into beer? You can still support by:
Donating directly to H.F.T.D.
Buying Sip of Hope® coffee.
Scheduling a Things We Don’t Say workshop for your workplace or community.
Can’t Find your Favorite Brewery? Here’s how to get them involved:
Share the following info:
(Copy, Paste and Send!)
Hope For The Day® (H.F.T.D.) is a non-profit movement empowering the conversation on proactive suicide prevention and mental health education.
This year, H.F.T.D. is relaunching its 2026 beer campaign: Things We Don’t Say IPA — a call for breweries to #CraftTheConversation around mental health and smash the stigma in spaces where these conversations often haven’t happened before.
Learn more about Hope For The Day and this project at: thingswedontsay.beer
Label Design Contest
(Oct 1–31, 2025)
This year, we’re inviting artists to design the official Things We Don’t Say IPA label for 2026.
Submission window: Oct 1–31, 2025
Specs: 16oz wrap (6.125”h × 8.125”w), CMYK, 300dpi
Must include: Project name, Hope For The Day® logo, and “IT’S OK NOT TO BE OK®” slogan (full rules and regulations, here)
Cannot include: stigmatizing language, offensive imagery, political logos, or unlicensed trademarks
Winner: Featured nationwide, credited in promotion, and celebrated across H.F.T.D. channels.
Why it Matters
This campaign calls on breweries to use their platforms to #CraftTheConversation around mental health. Every pint poured is a chance to spark dialogue, share resources, and remind people everywhere that IT’S OK NOT TO BE OK®.
Whether you’re brewing, enjoying the beer, or supporting in your own way — you’re part of a growing movement to smash the stigma and start the conversation.
Contact: Bev Schwartz - bev@hftd.org for more information.
Hops For The Day
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Hops For The Day 〰️
Past Partners
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1840 Brewing Company
2nd Shift Brewing
3 Sons Brewing Co.
608 Brewing Company
902 Brewing Co.
Against the Grain Brewery
Alluvial Brewing Company
Alter Brewing Company
Arktos Meadery
Armored Cow Brewing Co., Inc.
Ashton Brewing
Athentic Brewing Company
Atrium Brewing
Augustino Brewing Company
Bad Habit Brewing Company
Badger State Brewing Company
Baere Brewing Company/Double E
Barkerville Brewing Company
Barley Creek Brewing Co.
Barn Town Brewing
Bearded Owl Brewing LLC
Big Alice Brewing
Big Grove Brewery
Big Lick Brewing Company
Big Rip Brewing Co.
Big Storm Brewing Co./Fat Point V2
Black Lung Brewing Company
Black Swan Brewing
Bobtown Brewery
Bootleggers Brewing Company
Brausyndikat
Broken Clock Brewing Cooperative
Brother Chimp Brewing
Brothers Brewing LLC/ Brick West
Burns Family Artisan Ales
Byers Brewing Company
Casa Humilde Cerveceria
Cedar Run Brewery
Cerberus Brewing Co.
Chippewa River Distillery and Brewster Bros. Brewing Company
Church Street Brewing
Cleveland Brew Shop
Clinch River Brewing
Company Brewing
Component Brewing Co.
Copper Furrow Brewing
Corporate Ladder Brewing Co.
CraftRoots Brewing
Crafty Canary Brewery
Crane Brewing Company
Crystal Lake Brewing
Cueni Brewing Company
Dangerous Man Brewing Co.
Dimensional Brewing Company
Divine Barrel Brewing
Double Branch Artisanal Ales
Dryhop Brewers
Eagle Park Brewing
Eau Claire Brewing (Brewing Projekt)
Edwards Family
Elmhurst Brewing Company
Energy City
ERIS Brewery
Etna Brewing Co.
Faklandia Brewing
Fathomless Brewing
Feed Store Beer Co.
Fetch Brewing Company
Field Brewing, Field Artisan Brewing
Flying Boat Brewing Co.
Forgotten Road Ales
Fruition Brewing
Fullsteam Brewery
Fusion Brewing
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Gasper Brewing Co. LLC
Gathering Place Brewing
Gladiator Brewing
Good City Brewing
Good News Brewing
Griffin Claw Brewing
Half Acre/GMB Partners
Hand of Fate Brewery
Heart of the North Brewing
Helton Brewing Company
Hidden Springs Ale Works
High Branch Brewing
Holy Trinity Brewing
Hop Butcher for the World
House Divided Brewery
Immigrant Son Brewery/Lakewood Craft
Innocence Beer
Institution Ale Co.
Jobsite Brewing Co.
Kinney Creek Brewery
Kinslahger/Noble Kinsman
Kowalske Brewing
KraftBier BV
Lake Monster Brewing
Lakes & Legends Brewing Company
Lawson's Finest Liquids
Leaven Brewing Co.
Light the Lamp Brewery
Limerick Brewing
Limitless Brewing
Liquid Love Brewing
Liquid Roots
Listermann Brewing
Lo Rez Brewing
Lookout Farm
Lost Cabin Beer
Low Road Brewing
Lupine Brewing
Mad Pecker
Malteurop Malting Company
Maplewood Brewing
Marz Community Brewing
McFleshman's Brewing Co.
Metropolitan Brewery
Midnight Oil Brewing
Mikerphone Brewing
Milk Money Brewing
Miskatonic Brewing
Missouri Beer Company
Monnik Beer Co.
Mountain View Vineyard
Navigation Brewing
Neighbor Dudes/Ordnance Brewing
New Barons Brewing
Nightshade and Dark's Pandemonium
Nik & Ivy Brewing
Nordic Brewing Co.
Nosey Neighbor Brewing
O MOTIM
Odious Cellars
Old Irving Brewing Co.
Old Louisville Brewery
OMNI Brewing
Orkenoy
Oscars Brewing Company
Oswego Brewing Co.
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Pantown Brewing
Pathlight Brewing
Perennial Artisan Ales
Petty Thieves Brewing
Phase Three Brewing
Pinnora Brewing
Pipeworks Brewing
Pollyanna Brewing
Postdoc Brewing
Powerhouse Restaurant and Brewery
Precarious Beer Project
Rabid Brewing
Red Top Brewhouse
River Road Brewing
Riverlands Brewing
Roadmap Brewing
Rockwell Beer
Roets Brewery
Roscoe Beer
Rustic Leaf Brewing Company
Sabbatical Brewing
Saint Paul Brewing
Seacoast Brewing/Sawbelly Brewing
Seminar Brewing
Sew Hop'd Brewery
Sister Lakes Brewing Company
Six Ten Brewery
Skeleton Key Brewery
Sketchbook Brewing
Sly Fox Brewing Co.
Smartmouth Brewing
Smylie Brothers Brewing
Solemn Oath Brewery
Source Farmhouse
South Fork Brew Project/ District 8
t'Hofbrouwerijke
Talking Waters
Temperance Beer Co.
Ten7 Brewing
Third Space Brewing
Third Wheel Brewing
Tin Whiskers Brewing
Transport Brewery
Trillium Trail
Triptych
True Respite
Two Hound Red
Uncommon Loon
Une Annee/Hubbard's Cave
Unmapped Brewing
Ursula Brewery
Variant Brewing
Wandering Soul
WE Brewery
WellBeing Brewing
Wet Ticket Brewing
Whiner Beer
Wild Hops Brewery
Will County Brewing Company
Wing Nutt Brewing Company
Wolf's Ridge Brewing
Wooden Ship Brewing Company
Working Draft Beer
Wynkoop Brewing Company
X Craft Beer
Zipline Brewing Co.
ZumBier
FAQs
WE DON’T HAVE ALL THE ANSWERS, BUT WE’RE HOPING THIS FAQ CAN PROVIDE SOME INSIGHT AS TO WHY THIS CONVERSATION IS IMPORTANT.
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Some might be thinking this is an unlikely partnership, which is
fair. This isn’t a combination you see promoted often, but we see
that as an opportunity to bring the conversation about mental
health into spaces that it wasn’t in before.
We seek to meet people where they’re at, and for some, that
means we need to meet them at the bar they visit when they’ve
had a tough day and don’t know where else to turn for comfort.
Some people aren’t as open or comfortable speaking to a
therapist or counselor. Starting the conversation at breweries can
be a safe space for some to open up about what might be going
on in their lives. -
Yes! Mental health conversations belong in every industry,
community, and space. Everyone has mental health, and some
people need more support. By breaking down the stigma around
mental health conversations, we can work to make sure that
resources are available to those who need them when they need
them. -
In the pursuit of destigmatizing mental health, we must
acknowledge that ALL stories about mental health challenges are
valid and deserving of recognition. Alcohol plays a part in many
people’s stories, and to simply ignore that side of one’s struggle
would be to ignore part of who they are.
Instead of avoiding these important conversations in the alcohol
industry, we should embrace these discussion and maybe even
save someone’s life. -
We support you! We’re glad that you are making the choice that is
the best for you and your mental health.Breweries can also choose to brew a non-alcoholic version. This
campaign is NOT meant to encourage people to consume alcohol if
they choose not to.
This campaign is meant to bring conversation about mental health
into breweries and to their communities so they can all have access to mental health resources. -
Hope For The Day provides proactive education, but if you or someone you know is in immediate crisis, please dial or text 988 for the Suicide & Crisis Lifeline. For a full list of international resources, visit hftd.org/find-help.