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Our Mission

Hope For The Day® (H.F.T.D.) is a non-profit movement empowering the conversation on proactive suicide prevention and mental health education.

Suicide has no prejudice, and 700,000 suicides are reported each year, with many more going unreported. In the US alone, over 130 individuals complete suicide on a daily basis. Through outreach, education, and action, we can equip people with the right tools to be proactive in their communities!

Suicide is a preventable mental health crisis. The primary obstacle to suicide prevention is the silence of stigma. Stigmas are social and cultural factors that try to dictate how we express ourselves and compel individuals to be silent on their internal experiences. Too often, we do not discuss mental health or suicide until it directly impacts our community.

Proactive prevention is about creating an environment that doesn’t wait for someone to reach a point of crisis to address their mental health. In doing proactive prevention, individuals step up to take action and facilitate the conversation on mental health in their spaces.

Our Story

H.F.T.D. is a 501 (c) (3) non-profit organization founded in 2011 to remind individuals around the world that they aren’t alone.

Hope For The Day was created to honor all the friends and family members who had died by suicide. Founded in 2011, H.F.T.D. started in Chicago music venues doing outreach. Since those humble beginnings, we have evolved and grown to pioneer programming that we call Proactive Prevention. Through outreach and mental health education, we strive to empower early intervention on mental health challenges and disrupt the highest risk factors for suicide.

Our work has represented in all 50 states, 26 countries, and 17 different languages! Thanks to our team of passionately dedicated staff and volunteers committed to starting the conversation, raising the visibility of resources, and educating why IT’S OK NOT TO BE OK®.

We have come to understand that suicide arises when someone believes there are no resources available to end their suffering. Arriving at the point of a suicidal crisis can stem from many different paths, all of which share difficulty communicating and addressing the psychological impact an experience is causing in someone’s daily life.

We are a diverse coalition formed of suicide survivors, lived experience peer supporters, clinicians, and advocates, who share a pressing sense of urgency to create tangible action on suicide prevention.

We are in this together.

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We value transparency

100% of proceeds go to our suicide prevention and mental health education projects.

We believe in full transparency. You can review our most recent financial statements below.

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At Hope For The Day® (“H.F.T.D”) we empower the conversation in proactive suicide prevention and mental health education. H.F.T.D’s vision is to lead the global conversation on proactive prevention in order to create a cultural shift on how we support mental health in our communities. We provide this website at https://www.hftd.org/ to provide you with more information about those services (the “Website”). As a condition of using the Website, you must agree to these Terms of Use (the “Terms”), which are a legally binding contract between you and H.F.T.D (hereinafter also referred to as “We” or “Us”), and that govern your use of the Website.

These Terms supersede and replace any prior terms or agreements concerning use of the Website. You accept these Terms through your use of the Website or by continuing to use the Website after being notified of a change to these Terms. In some cases, H.F.T.D may ask you to affirmatively confirm your agreement to these Terms. Note that additional terms that are specific to a particular aspect of the Website may be set forth in connection with your use of a particular aspect of the Website, such as informed consent forms, if applicable, and such additional terms are hereby incorporated herein by reference. THE WEBSITE IS NOT DESIGNED OR INTENDED FOR USE IN EMERGENCY SITUATIONS. EMERGENCIES AND URGENT QUESTIONS SHOULD BE DIRECTED IMMEDIATELY TO QUALIFIED PROFESSIONALS (E.G., CALL 911 AND/OR VISIT AN URGENT CARE CENTER).**