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Our Mission

Hope For The Day achieves proactive suicide prevention by providing outreach and mental health education.

Suicide completion rates have surged to a 30-year high. Suicide has no prejudice, and each year more than 800,000 die in this silence. In the United States, over 44,000 people die by suicide every year, averaging 121 suicide completions each day.

Suicide is a preventable mental health crisis. The primary obstacle to suicide prevention is the silence of stigma. Stigmas are social and cultural factors that try to dictate how we express ourselves and compel individuals to be silent on their internal experiences. Too often, we do not discuss mental health or suicide until it directly impacts our community. 

Proactive prevention is about creating an environment that doesn’t wait for someone to reach a point of crisis to address their mental health. In doing proactive prevention, individuals step up to take action and facilitate the conversation on mental health in their spaces.


Our Story

HFTD is a 501 (c) (3) non-profit organization founded in 2011 by Jonathan Boucher, who grew up just north of Chicago and got involved in the music industry at the age of 13 by putting on punk metal shows and creating community spaces where people felt they could belong.

In 2010, Jonny’s boss and mentor, music festival promoter Mike Scanland, completed suicide. He was the 9th person Jonny personally knew to have completed. Mike’s passing was a final-straw moment and compelled Jonny to take action. Hope For The Day was created as a way to honor not only Mike, but all the friends and family members Jonny knew who had died by suicide.

The organization began as a modest idea, printing out flyers with national suicide lifelines and other resources to distribute them within the music venues around Chicago that Jonny was familiar with as a manager and promoter.

Then, Jonny started getting onstage to say a few words, encouraging others to reach out for help. He noticed something kept happening: the more he spoke out, the more people would come forward to speak up, because he had pierced the silence surrounding mental health and suicide. He recognized that once the silence was broken, others felt empowered to communicate their own challenges.

We have come to understand that suicide arises when someone perceives there are no resources available to end their suffering. Arriving at the point of suicidal crisis can stem from many different paths, all of which share a difficulty to communicate and address the psychological impact an experience is causing in someone’s daily life.

Recognizing this, Jonny rapidly formed a diverse coalition of suicide survivors, lived experience peer supporters, clinicians and advocates, who shared his pressing sense of urgency to create tangible action on suicide prevention.  

We are in this together.


We value transparency

100% of proceeds go to our suicide prevention and mental health education programming.

We believe in full transparency. You can review our most recent financial statements below.







Meet Our Staff

Contact Us

Hope For The Day is not a hotline, community center, or licensed mental health service provider. Hope For The Day aims to create positive mediums to allow those who are at-risk to access resources needed.

If this is an emergency or you are worried about someone that might be at risk of suicide, call 911.

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